WINC
OVERVIEW
At Winc, my day-to-day often involves juggling multiple projects across various verticals such as Technology, Education, Health & Safety and Furniture.
Below is just one example taken from the Educational vertical where a variety of deliverables were required for a "Back to School" campaign. I was also responsible for collaborating across multiple teams and ensuring consistency amongst all touchpoints.
DELIVERABLES
Web Banners | Digital Ads | eDMs | Landing Pages | Marketing Catalogue Pages
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Web Banners
For the 'Back to School' campaign, I developed two distinct creative concepts: an illustrative approach and a lifestyle-based approach. These concepts were adapted into banners in various sizes and specifications to ensure optimal performance across social media platforms, email marketing campaigns, newsletters, and Salesforce banners. This versatile approach allowed for effective outreach and engagement with our target audience.
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eDMs
For the ‘Back to School’ email campaign, I designed a flexible and user-friendly template that incorporated the brand’s signature ‘blue’ colour scheme. The template featured a distinctive style that aligned with the BTS brand identity while maintaining a clean and uncluttered layout. To ensure optimal viewing across various devices, I implemented responsive grid module to better optimize the eDMs for both web and mobile.
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Landing Pages
To complement the ‘Back to School’ campaign, the Winc landing page on their website was redesigned to align with the campaign’s overall aesthetic. By incorporating the signature ‘blue’ color scheme, the landing page created a cohesive visual experience that seamlessly connected with the email marketing and web banner elements. This unified approach streamlined the user journey and enhanced the campaign’s effectiveness.
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Marketing Pages
Finally, the print marketing catalogue pages served as the final component of the ‘Back to School’ campaign. These pages were meticulously designed to align with the overall aesthetic and adhere to the strict templates and guidelines for print catalogues. This ensured a cohesive and professional presentation of the campaign’s messaging and product offerings.
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