WINC Rebrand

OVERVIEW

Formerly known as Staples, the company rebranded to Winc (Work-Incorporated) in 2018.

This project involved a full scale brand refresh with its brand identity and guidelines.

The Problem

Rebranding is a large-scale project that involves working on all deliverables with a variety of team leaders from different verticals.

The journey is a long process, which requires constant back-and-forth reviews and feedback.

It's about merging the holistic view of the company and encapsulating that with all the new brand elements created, that also adhere to current and effective design trends for a successful brand presence.

Deliverables

A refreshed Brand Guideline that can be used and referred to for teams within the business.

Rebranding the Winc
Agency Program

With the brand refresh came a redesign of Winc's Creative Agency program. This was an overview guide on the Creative Team's role and process in the business.

"Designing identities and rolling them out across all mediums including print and digital executions is what i like to do."

I'm passionate about effective brand design and creating a new look from the ground up - Branding is more than a logo-refresh, it's about taking and encapsulating the core of what a company represents into an entire brand identity network.

The Deliverables:
A refreshed creative guide for the Winc Agency.

This includes defining a Brand's strategy & values, their Tone of Voice, Logo guidelines, Typography, Iconography, Colour, Photography, Brand Elements, Visual Examples and Templates for both digital and print assets.